Developed a cohesive visual identity for the Serenity Kids brand refresh that brought their new platform, Power to the Littles, to life across digital and physical touchpoints. The direction embraced bold graphics to stand out in a crowded baby food market, using distinctive ingredient-inspired shape silhouettes to create an ownable visual language. This included modular layout exploration, bold typography, pattern play, a refreshed approach to the color palette, and bespoke illustrations and graphic badges that communicate key messages with confidence and warmth. The system was built to scale across campaign, retail, and experiential applications, creating a vibrant and flexible identity that sets Serenity Kids apart.