Local Kitchens
Lyft Investor Day
Serenity Kids
Smorgasburg
LA: 2024, 2025
NY: 2024
Panda Express
Lunar New Year
Beyond Original Orange Chicken
Sizzling Shrimp
Crispy Almond Chicken Breast
Lululemon
Elliot Park Hotel
Odele Beauty
The Hidden Crave
eBay
@eBayWatches
@eBaySneakers
Headspace
Misc Projects
Champions Program
Posters
Uncle Tetsu
FLAMA
Child Success Center
Pizza Factory
The Market
Beyond Good
Street Fare
Nice & Sweet
Santa Monica Pier
Twilight Concerts
Pier 360
Gift Shop
ROGA
Dear Pier
SamoPride
Bouq’s Keep Bloomin’
BQ Flea
Pico Roots
Harissa Grill
Source Pelvic Health
Thelma Todd’s Sidwalk Cafe
Call for a Good Thyme
Studio 528
Mama Mein
CHANCE Athletics
CHANCE Standly
Dorian & Nayanna Holly
AAPI @ The Many
Legacy Health AAPI
New Color
About
Various FormatsDesign Direction & Art Direction
TL;DR
→ Various Formats: is the creative practice of Amy Woo
→ Based: LA
→ “Did you do the illustrations?”: Yes, unless otherwise stated
→ Currently: ❌ Unavailable (Avail starting fall 2026)
→ Previously:
-
Associate Design Director / Senior Designer at The Many (Panda Express, Google Shopping, eBay, The Bouqs, Everlywell, Host Health)
- Creative Director & Lead Designer at Santa Monica Pier
-
Senior Brand Designer stints at Headspace
→ Additional projects & collaborations:
USC (Viterbi School of Engineering) • Sweety • Smorgasburg (LA, NY) • Panda Restaurant Group (Panda Inn, Uncle Tetsu, Yakiya, The Hidden Crave) • Chance Athletics • Haymaker • MileIQ • SLiM Creative (Lyft, Odele, Serenity Kids, ) • Pico Roots • MOCEAN (Amazon Prime Video, MGM Studios, HBO Max) • Wombi • Babylist • Atlas Capital Group (The Factory LIC) • Local Kitchens • byMae • Featherie • Child Success Center • Mother LA • Elliot Park Hotel • FLAMA
Don’t be a stranger:
→ Variousformats@gmail.com
→ IG