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About
Various Formats
Panda Express:
Beyond™ the Original Orange Chicken™ Campaign
I led the design direction of Panda Express’ Beyond The Original Orange Chicken campaign, building a cohesive system across retail, digital, and social. Using plant-based cues through color and graphic elements, the work balanced familiarity with distinction to position the offering as a natural next evolution of an iconic staple, not a replacement.
The campaign drove a 3.2% lift in sales, and the impact continues today, with fans still flooding Panda’s social channels asking for the dish’s return.
The campaign drove a 3.2% lift in sales, and the impact continues today, with fans still flooding Panda’s social channels asking for the dish’s return.
:30 Spot
RoleDesign Direction
Executive Design DirectorJorge Andrade
Creative TeamMichelle John & Jameson Miller
Creative DirectorsJacque Vavroch & Amy Matheu
CCOJosh Paialii
AgencyThe Many
Photographer
Design Direction
Executive Design Director