ROGA, a play on words that combines running and yoga was a free programming provided by the Santa Monica Pier Corporation. With the sound of the ocean as a backdrop, and before the crowds hit the pier, the west end of the Pier comes alive with downward dogs, breathing exercises, and child’s pose.

In order to create a welcoming and lighthearted atmopshere for this programming, we implemented the use of whimsical illustrations featuring active humans and Pier animals paired with a bright and joyful palette.