Smorgasburg Los Angeles
I was approached by the Smorgasburg team to help build a libarary of visual assets to be used to craft graphics for their weekly open-air food market. The overall approach was to create festive designs centered around the lively atmosphere of the event itself and of course highlighting food and community.
![](https://freight.cargo.site/t/original/i/a6de9e1edaef4fa01a8782aba8591cc16da4f01a8490299464f6dfd646b9ad58/bus-ad-mockup.jpg)
![](https://freight.cargo.site/t/original/i/a1242958347431b8e00227a8c82cd61946f97e7811f6157ef2997b32bbb2f2f4/smorgasburg.png)
![](https://freight.cargo.site/t/original/i/705ac027208dc1efdda8627333c4c11755b6957d6613cc5c05d959b94ded1f4e/a-frame-mock-up.jpg)
![](https://freight.cargo.site/t/original/i/4d17e2a1ad52a9094a27c88dc744ff545643178b829f78da7a4634a74a49c828/flag-mock-up.jpg)
![](https://freight.cargo.site/t/original/i/bac0584a890eae122a30e879050a7581116ff11361900e093b8d1aaaeb232fcc/recordfair.png)
![](https://freight.cargo.site/t/original/i/3f1628551ed55f4cf8c0e2313527ea86d8c4be2a0ca6ab8562a26dd834c6b817/backdrop-mockup.jpg)
![](https://freight.cargo.site/t/original/i/d52b20e487736dbb1b19ab4e78ee66beb1645f30cc89d0d29b2c306656ad96d5/bar-vert-mockup.jpg)
![](https://freight.cargo.site/t/original/i/39a295c07f973eac9d722ca54a012c24085d96204e69c37b4829bd5069f8c2ad/entrance-banner-mockup.png)
![](https://freight.cargo.site/t/original/i/923c818ea0ef0095113b484b78b71c1cec5f6b58fe32d9c960ee018dd0de8d6e/igpost-lineup.png)
![](https://freight.cargo.site/t/original/i/a10505bc59abe0b803ab410927bd0bbbd3c93b6df8893ab8993af719110b6c99/hotdog.png)
![](https://freight.cargo.site/t/original/i/5f7fedd48dc014440b79de47c754032471c24b8db96f11879dd50b246b6cf2b4/picnictable-4.png)
![](https://freight.cargo.site/t/original/i/1bda0ac43c4c21fc1bc55af345e1947b7bc60f91c8816a7badc49cee4b156ed0/icecream.png)
![](https://freight.cargo.site/t/original/i/d061b1d83cdebee6ce6995a6de89222a6644f6c0215a953ae641c63e8ac30043/friend-pizza.png)
![](https://freight.cargo.site/t/original/i/690758df5ae65730123995bfd85fd74843c0b8dc696c1cb6337bf5ed9e7c5536/popcorn.png)