As the senior designer on Panda Express’s Crispy Almond Chicken Breast launch, I led the visual design across in-store, digital, and OOH touchpoints, creating a cohesive campaign that elevated the dish from a menu item into a premium, craveable experience. Rooted in the strategy of delivering a multi-sensory food adventure through layered textures and bold flavor , the design system emphasized crunch, motion, and rich appetite appeal to communicate both indulgence and quality.

The result was a modern, premium visual language that positioned the product as an elevated American Chinese comfort food and drove excitement across every customer touchpoint.