New name, new season, new vision: introducing Twilight on the Pier! The outdoor music festival that’s almost as iconic as the Pier itself is back for the 34th year. The 2018 series will spotlight the best and brightest SoCal has to offer and unique artists from around the world - a truly Local Meets Global experience. Each night of the series will be a Pier-wide festival, complete with immersive art, food offerings, a beer and spirits garden, games and interactive activations all along the Pier promenade.
We imagined what our world of Twilight meant to us - a magical moment in time that takes place in beautiful Southern California between in which the atmosphere is partially illuminated by the sun, being neither totally dark or completely lit. We built our world that takes place in a dream-like universe where rollercoasters and majestic blue whales glides next to each other, bookended by the iconic SoCal palms.
Posters, rack cards, flyers, digital ads, eblasts, social media graphics, landing page development, environmental signage: directional towers, venue maps, wayfinding signs, lightpole banners, mass media: bus wraps, metro ads, credentials, bar menu, stage skin and banners.