Santa Monica Pier Homepage
In updating the Santa Monica Pier Homepage, we sought to pay homage to its rich history while infusing a modern and contemporary aesthetic. Always at the top of mind was to prioritize our prospective visitors with easily accessible essential information, thus making their visit as seamless and frictionless as possible.
To capture the vibrant and bustling atmosphere of the pier, we gave each subpage a distinct and equally quirky typographic treatment. These hero banner designs reflect the lively and colorful ambiance that visitors experience upon arriving at the Pier, complete with an array of sights and sounds that create an exciting sensory experience.